{"title":"AWADHI THREADS","description":"\u003cp\u003eDiscover Awadhi Threads by Riyana Chikankala, men’s Chikankari kurtas inspired by Lucknowi heritage for festive celebrations and everyday ethnic style.\u003c\/p\u003e","products":[{"product_id":"men-s-white-cotton-chikankari-kurta-copy-1","title":"MEN’S DARAJ HANDCRAFTED CHIKANKARI KURTA – WHITE","description":"\u003carticle data-turn=\"assistant\" data-scroll-anchor=\"false\" data-testid=\"conversation-turn-40\" data-turn-id=\"6b28c1f6-4358-459c-b864-7c15169b5657\" dir=\"auto\" class=\"text-token-text-primary w-full focus:outline-none scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]\" tabindex=\"-1\"\u003e\n\u003cdiv class=\"text-base my-auto mx-auto [--thread-content-margin:--spacing(4)] thread-sm:[--thread-content-margin:--spacing(6)] thread-lg:[--thread-content-margin:--spacing(16)] px-(--thread-content-margin)\"\u003e\n\u003cdiv class=\"[--thread-content-max-width:40rem] thread-sm:[--thread-content-max-width:40rem] thread-lg:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\" tabindex=\"-1\"\u003e\n\u003cdiv class=\"flex max-w-full flex-col grow\"\u003e\n\u003cdiv data-message-model-slug=\"gpt-5\" class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal [.text-message+\u0026amp;]:mt-5\" dir=\"auto\" data-message-id=\"cb697a46-aa7f-489c-b21f-89e8b3cd4d8f\" data-message-author-role=\"assistant\"\u003e\n\u003cdiv class=\"flex w-full flex-col gap-1 empty:hidden first:pt-[3px]\"\u003e\n\u003cdiv class=\"markdown prose dark:prose-invert w-full break-words dark markdown-new-styling\"\u003e\n\u003ch4 data-end=\"414\" data-start=\"386\"\u003eTimeless elegance meets artisan craftsmanship – Pure Daraj Hand Embroidery for the modern man.\u003c\/h4\u003e\n\u003ch4\u003e\u003cstrong data-end=\"1115\" data-start=\"1098\"\u003eKey Features:\u003c\/strong\u003e\u003c\/h4\u003e\n\u003ch4\u003e\n\u003cstrong\u003eFabric\u003c\/strong\u003e: \u003cstrong data-end=\"1151\" data-start=\"1128\"\u003e100% Premium Cotton\u003c\/strong\u003e\n\u003c\/h4\u003e\n\u003ch4\u003e\n\u003cstrong data-end=\"1151\" data-start=\"1128\"\u003eSIZE : M, L, XL, XXL (38-46)\u003c\/strong\u003e\u003cstrong data-end=\"1151\" data-start=\"1128\"\u003e\u003c\/strong\u003e\n\u003c\/h4\u003e\n\u003ch4\u003e\n\u003cstrong\u003eEmbroider\u003c\/strong\u003ey: Authentic Daraj Hand Embroidery\u003c\/h4\u003e\n\u003ch4\u003e\n\u003cstrong\u003eColor:\u003c\/strong\u003e Classic White (symbol of purity \u0026amp; timeless elegance)\u003c\/h4\u003e\n\u003ch4\u003e\n\u003cstrong\u003eNeckline:\u003c\/strong\u003e Mandarin collar with button placket\u003c\/h4\u003e\n\u003ch4\u003e\n\u003cstrong\u003eSleeve: \u003c\/strong\u003eFull-length\u003c\/h4\u003e\n\u003ch4\u003e\n\u003cstrong\u003eOccasion:\u003c\/strong\u003e Festive Wear, Weddings, Traditional Gatherings\u003c\/h4\u003e\n\u003ch4 data-end=\"414\" data-start=\"386\"\u003e\u003cstrong data-end=\"412\" data-start=\"388\"\u003eProduct Description:\u003c\/strong\u003e\u003c\/h4\u003e\n\u003ch4 data-end=\"717\" data-start=\"416\"\u003eStep into effortless elegance with our \u003cstrong data-end=\"531\" data-start=\"499\"\u003eMen’s Daraj Chikankari Kurta\u003c\/strong\u003e, meticulously handcrafted by skilled artisans. Made from soft, breathable cotton, this kurta showcases \u003cstrong data-end=\"665\" data-start=\"635\"\u003epure Daraj hand embroidery\u003c\/strong\u003e, reflecting the rich heritage of Indian craftsmanship.\u003c\/h4\u003e\n\u003ch4 data-end=\"935\" data-start=\"719\"\u003eMade from \u003cstrong data-end=\"755\" data-start=\"729\"\u003e100% breathable cotton\u003c\/strong\u003e, this kurta is soft, lightweight, and perfect for \u003cstrong data-end=\"826\" data-start=\"806\"\u003eday-long comfort\u003c\/strong\u003e. Whether it’s a wedding, festival, or casual gathering, this kurta ensures you look effortlessly graceful. Comfortable, breathable \u0026amp; skin-friendly ,Ideal for festive wear, weddings, family gatherings, or casual occasions.\u003c\/h4\u003e\n\u003ch4\u003e\u003cstrong data-end=\"1517\" data-start=\"1488\"\u003eSize Guide \u003c\/strong\u003e\u003c\/h4\u003e\n\u003cdiv class=\"_tableWrapper_1rjym_13 group flex w-fit flex-col-reverse\" tabindex=\"-1\"\u003e\n\u003ctable class=\"w-fit min-w-(--thread-content-width)\" data-end=\"2024\" data-start=\"1521\"\u003e\n\u003cthead data-end=\"1604\" data-start=\"1521\"\u003e\n\u003ctr data-end=\"1604\" data-start=\"1521\"\u003e\n\u003cth data-col-size=\"sm\" data-end=\"1528\" data-start=\"1521\"\u003eSize\u003c\/th\u003e\n\u003cth data-col-size=\"sm\" data-end=\"1545\" data-start=\"1528\"\u003eChest (inches)\u003c\/th\u003e\n\u003cth data-col-size=\"sm\" data-end=\"1563\" data-start=\"1545\"\u003eLength (inches)\u003c\/th\u003e\n\u003cth data-col-size=\"sm\" data-end=\"1583\" data-start=\"1563\"\u003eShoulder (inches)\u003c\/th\u003e\n\u003cth data-col-size=\"sm\" data-end=\"1604\" data-start=\"1583\"\u003eSleeve (inches)\u003c\/th\u003e\n\u003c\/tr\u003e\n\u003c\/thead\u003e\n\u003ctbody data-end=\"2024\" data-start=\"1689\"\u003e\n\u003ctr data-end=\"1772\" data-start=\"1689\"\u003e\n\u003ctd data-col-size=\"sm\" data-end=\"1696\" data-start=\"1689\"\u003eM\u003c\/td\u003e\n\u003ctd data-col-size=\"sm\" data-end=\"1713\" data-start=\"1696\"\u003e40\u003c\/td\u003e\n\u003ctd data-col-size=\"sm\" data-end=\"1731\" data-start=\"1713\"\u003e38\u003c\/td\u003e\n\u003ctd data-col-size=\"sm\" data-end=\"1751\" data-start=\"1731\"\u003e17\u003c\/td\u003e\n\u003ctd data-col-size=\"sm\" data-end=\"1772\" data-start=\"1751\"\u003e24\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr data-end=\"1856\" data-start=\"1773\"\u003e\n\u003ctd data-col-size=\"sm\" data-end=\"1780\" data-start=\"1773\"\u003eL\u003c\/td\u003e\n\u003ctd data-col-size=\"sm\" data-end=\"1797\" data-start=\"1780\"\u003e42\u003c\/td\u003e\n\u003ctd data-col-size=\"sm\" data-end=\"1815\" data-start=\"1797\"\u003e39\u003c\/td\u003e\n\u003ctd data-col-size=\"sm\" data-end=\"1835\" data-start=\"1815\"\u003e18\u003c\/td\u003e\n\u003ctd data-col-size=\"sm\" data-end=\"1856\" data-start=\"1835\"\u003e24.5\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr data-end=\"1940\" data-start=\"1857\"\u003e\n\u003ctd data-col-size=\"sm\" data-end=\"1864\" data-start=\"1857\"\u003eXL\u003c\/td\u003e\n\u003ctd data-col-size=\"sm\" data-end=\"1881\" data-start=\"1864\"\u003e44\u003c\/td\u003e\n\u003ctd data-col-size=\"sm\" data-end=\"1899\" data-start=\"1881\"\u003e40\u003c\/td\u003e\n\u003ctd data-col-size=\"sm\" data-end=\"1919\" data-start=\"1899\"\u003e19\u003c\/td\u003e\n\u003ctd data-col-size=\"sm\" data-end=\"1940\" data-start=\"1919\"\u003e25\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr data-end=\"2024\" data-start=\"1941\"\u003e\n\u003ctd data-col-size=\"sm\" data-end=\"1948\" data-start=\"1941\"\u003eXXL\u003c\/td\u003e\n\u003ctd data-col-size=\"sm\" data-end=\"1965\" data-start=\"1948\"\u003e46\u003c\/td\u003e\n\u003ctd data-col-size=\"sm\" data-end=\"1983\" data-start=\"1965\"\u003e41\u003c\/td\u003e\n\u003ctd data-col-size=\"sm\" data-end=\"2003\" data-start=\"1983\"\u003e20\u003c\/td\u003e\n\u003ctd data-col-size=\"sm\" data-end=\"2024\" data-start=\"2003\"\u003e25.5\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003c\/div\u003e\n\u003ch4 data-end=\"2098\" data-start=\"2026\"\u003e\u003cem data-end=\"2096\" data-start=\"2029\"\u003eTip: Order one size bigger for a graceful, flowy Chikankari look.\u003c\/em\u003e\u003c\/h4\u003e\n\u003ch4 data-end=\"2131\" data-start=\"2105\"\u003e\u003cstrong data-end=\"2129\" data-start=\"2107\"\u003eCare Instructions:\u003c\/strong\u003e\u003c\/h4\u003e\n\u003ch4\u003eGentle hand wash or delicate machine wash\u003c\/h4\u003e\n\u003ch4\u003eUse mild detergent, avoid bleach\u003c\/h4\u003e\n\u003ch4\u003eDry in shade to maintain embroidery finish\u003c\/h4\u003e\n\u003ch4\u003eIron on low heat if required\u003c\/h4\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/article\u003e\n\u003carticle data-turn=\"assistant\" data-scroll-anchor=\"true\" data-testid=\"conversation-turn-42\" data-turn-id=\"15dcb535-3e7c-4512-9d49-37057a9a92a1\" dir=\"auto\" class=\"text-token-text-primary w-full focus:outline-none scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]\" tabindex=\"-1\"\u003e\n\u003cdiv class=\"text-base my-auto mx-auto pb-10 [--thread-content-margin:--spacing(4)] thread-sm:[--thread-content-margin:--spacing(6)] thread-lg:[--thread-content-margin:--spacing(16)] px-(--thread-content-margin)\"\u003e\n\u003cdiv class=\"[--thread-content-max-width:40rem] thread-sm:[--thread-content-max-width:40rem] thread-lg:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\" tabindex=\"-1\"\u003e\n\u003cdiv class=\"flex max-w-full flex-col grow\"\u003e\n\u003cdiv data-message-model-slug=\"gpt-5\" class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal [.text-message+\u0026amp;]:mt-5\" dir=\"auto\" data-message-id=\"3e339378-fda4-4e2c-850b-dd3e1cbeea59\" data-message-author-role=\"assistant\"\u003e\n\u003cdiv class=\"flex w-full flex-col gap-1 empty:hidden first:pt-[3px]\"\u003e\n\u003cdiv class=\"markdown prose dark:prose-invert w-full break-words dark markdown-new-styling\"\u003e\n\u003ch4 data-end=\"314\" data-start=\"290\"\u003e\u003cstrong data-end=\"312\" data-start=\"296\"\u003eSpecial Note\u003c\/strong\u003e\u003c\/h4\u003e\n\u003ch4 data-end=\"519\" data-start=\"316\"\u003eEach piece from \u003cstrong data-end=\"353\" data-start=\"332\"\u003eRiyana Chikankala\u003c\/strong\u003e is a celebration of India’s heritage. This kurta is not machine-made but \u003cstrong data-end=\"476\" data-start=\"427\"\u003ehand-embroidered by skilled Lucknowi artisans\u003c\/strong\u003e, making every stitch unique and soulful.\u003c\/h4\u003e\n\u003ch4 data-end=\"555\" data-start=\"521\"\u003e\u003cstrong\u003eSince Chikankari is an art form:\u003c\/strong\u003e\u003c\/h4\u003e\n\u003ch4\u003e\n\u003cstrong data-end=\"593\" data-start=\"558\"\u003eSlight variations in embroidery\u003c\/strong\u003e are a mark of authenticity, not a defect.\u003c\/h4\u003e\n\u003ch4\u003eTo enhance the elegance of this kurta, we recommend \u003cstrong data-end=\"720\" data-start=\"692\"\u003echoosing one size bigger\u003c\/strong\u003e – Chikankari always looks more graceful in a slightly loose fit.\u003c\/h4\u003e\n\u003ch4\u003eBeing \u003cstrong data-end=\"832\" data-start=\"796\"\u003e100% cotton and hand-embroidered\u003c\/strong\u003e, this piece is breathable, comfortable, and meant to last with gentle care.\u003c\/h4\u003e\n\u003ch4 data-end=\"1033\" data-start=\"912\"\u003eWearing this kurta is not just about style – it’s about carrying a story of tradition, artistry, and timeless elegance.\u003c\/h4\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/article\u003e","brand":"Riyana Chikankala","offers":[{"title":"M","offer_id":45600494518443,"sku":"RC-MK-DRJ-WHT-38-005J","price":3599.0,"currency_code":"INR","in_stock":true},{"title":"L","offer_id":45600494551211,"sku":"RC-MK-DRJ-WHT-40-005J","price":3599.0,"currency_code":"INR","in_stock":true},{"title":"XL","offer_id":45600494583979,"sku":"RC-MK-DRJ-WHT-42-005J","price":3599.0,"currency_code":"INR","in_stock":true},{"title":"XXL","offer_id":45600494616747,"sku":"RC-MK-DRJ-WHT-44-005J","price":3599.0,"currency_code":"INR","in_stock":true},{"title":"XXXL","offer_id":45600533577899,"sku":"RC-MK-DRJ-WHT-46-005J","price":3599.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0658\/9900\/4075\/files\/white-Photoroom-Photoroom_15_db9fc8fe-838d-45eb-a53a-199081cc4346_1.jpg?v=1771843595"},{"product_id":"men-s-white-cotton-chikankari-kurta-copy","title":"AWADHI THREADS- MEN’S PURE WHITE COTTON DARAJ CHIKANKARI KURTA","description":"\u003ch4\u003eThis \u003cstrong\u003emen’s white pure cotton Daraj Chikankari kurta\u003c\/strong\u003e features hand-embroidered detailing on the neckline and chest. The soft, breathable cotton and relaxed straight fit make it a comfortable choice for festive celebrations, weddings and everyday ethnic styling.\u003c\/h4\u003e\n\u003ch3\u003eProduct Details\u003c\/h3\u003e\n\u003ch4\u003e\n\u003cstrong\u003eFabric:\u003c\/strong\u003e 100% pure cotton\u003c\/h4\u003e\n\u003ch4\u003e\n\u003cstrong\u003eColour:\u003c\/strong\u003e White\u003c\/h4\u003e\n\u003ch4\u003e\n\u003cstrong\u003eWork:\u003c\/strong\u003e Hand-embroidered Lucknowi Daraj Chikankari on the neckline and chest\u003c\/h4\u003e\n\u003ch4\u003e\n\u003cstrong\u003eNeckline:\u003c\/strong\u003e Mandarin collar with button placket\u003c\/h4\u003e\n\u003ch4\u003e\n\u003cstrong\u003eSleeves:\u003c\/strong\u003e Full-length\u003c\/h4\u003e\n\u003ch4\u003e\n\u003cstrong\u003eFit:\u003c\/strong\u003e Relaxed straight fit with side slits for ease of movement\u003c\/h4\u003e\n\u003ch4\u003e\n\u003cstrong\u003eSize options:\u003c\/strong\u003e M, L, XL and XXL\u003c\/h4\u003e\n\u003ch3\u003eSize Guide\u003c\/h3\u003e\n\u003ch4\u003eAll measurements are in inches.\u003c\/h4\u003e\n\u003ctable\u003e\n\u003cthead\u003e\n\u003ctr\u003e\n\u003cth\u003e\n\u003ch4\u003eSize\u003c\/h4\u003e\n\u003c\/th\u003e\n\u003cth\u003e\n\u003ch4\u003eChest\u003c\/h4\u003e\n\u003c\/th\u003e\n\u003cth\u003e\n\u003ch4\u003eKurta Length\u003c\/h4\u003e\n\u003c\/th\u003e\n\u003cth\u003e\n\u003ch4\u003eShoulder\u003c\/h4\u003e\n\u003c\/th\u003e\n\u003cth\u003e\n\u003ch4\u003eSleeve Length\u003c\/h4\u003e\n\u003c\/th\u003e\n\u003c\/tr\u003e\n\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003e\n\u003ch4\u003eM\u003c\/h4\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\n\u003ch4\u003e40\u003c\/h4\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\n\u003ch4\u003e38\u003c\/h4\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\n\u003ch4\u003e17\u003c\/h4\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\n\u003ch4\u003e24\u003c\/h4\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\n\u003ch4\u003eL\u003c\/h4\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\n\u003ch4\u003e42\u003c\/h4\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\n\u003ch4\u003e39\u003c\/h4\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\n\u003ch4\u003e18\u003c\/h4\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\n\u003ch4\u003e24.5\u003c\/h4\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\n\u003ch4\u003eXL\u003c\/h4\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\n\u003ch4\u003e44\u003c\/h4\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\n\u003ch4\u003e40\u003c\/h4\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\n\u003ch4\u003e19\u003c\/h4\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\n\u003ch4\u003e25\u003c\/h4\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\n\u003ch4\u003eXXL\u003c\/h4\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\n\u003ch4\u003e46\u003c\/h4\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\n\u003ch4\u003e41\u003c\/h4\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\n\u003ch4\u003e20\u003c\/h4\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\n\u003ch4\u003e25.5\u003c\/h4\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003ch4\u003eRefer to the measurements above before choosing your size. If you prefer a looser silhouette, consider a larger size based on the chart rather than automatically sizing up.\u003c\/h4\u003e\n\u003ch3\u003eStyling\u003c\/h3\u003e\n\u003ch4\u003ePair this white kurta with a churidar or pajama for weddings and festive gatherings, or wear it with denim for a casual Indo-fusion look.\u003c\/h4\u003e\n\u003ch3\u003eCare Instructions\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003ch4\u003eGentle hand wash or use a delicate machine-wash cycle.\u003c\/h4\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003ch4\u003eUse mild detergent and avoid bleach.\u003c\/h4\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003ch4\u003eDry in the shade to maintain the embroidery finish.\u003c\/h4\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003ch4\u003eIron on low heat if required.\u003c\/h4\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHandcrafted Details\u003c\/h3\u003e\n\u003ch4\u003eHand embroidery by Lucknowi artisans gives each kurta its individual character. Small variations in embroidery are natural in handcrafted pieces. Actual colours may appear slightly different due to photography, lighting and screen settings.\u003c\/h4\u003e","brand":"Riyana Chikankala","offers":[{"title":"M","offer_id":45626472661163,"sku":"RC-MK-COT-WHT-CHK-DAR-002-M","price":3499.0,"currency_code":"INR","in_stock":true},{"title":"L","offer_id":45626472693931,"sku":"RC-MK-COT-WHT-CHK-DAR-002-L","price":3499.0,"currency_code":"INR","in_stock":true},{"title":"XL","offer_id":45626472726699,"sku":"RC-MK-COT-WHT-CHK-DAR-002-XL","price":3499.0,"currency_code":"INR","in_stock":true},{"title":"XXL","offer_id":45626472759467,"sku":"RC-MK-COT-WHT-CHK-DAR-002-XXL","price":3499.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0658\/9900\/4075\/files\/white-Photoroom_18_0d580316-d32e-40d5-bbe5-c33b854256dd_1.jpg?v=1771847660"},{"product_id":"men-s-white-cotton-chikankari-kurta-copy-2","title":"AWADHI THREADS - MEN’S WHITE SELF-PRINT CHIKANKARI KURTA","description":"\u003cp\u003eBring understated Lucknowi detail to your ethnic wardrobe with this \u003cstrong\u003eMen’s White Self-Print Cotton Chikankari Kurta\u003c\/strong\u003e. 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